Type a script, get a presenter. For training videos, product explainers, localized ads, it genuinely works. But buying for a company is different from downloading an app for fun.
- Presenters: stock avatars are fast and fine for internal training. A custom avatar of a real person raises consent and likeness questions. Settle those in writing first. - Business criteria: seats and permissions, brand control with locked fonts and colors, language coverage. Test the languages you actually ship in. - Cost: SaaS plans price per seat and per video minute. Normalize everything to cost per finished video at your volume. Enterprise tiers hide the real number behind a sales call. - Integrations: does it plug into your LMS, CMS, workflow builder? - Data handling: you are uploading scripts and sometimes faces. Read the retention policy. Actually read it.
If the business case is simple, type a script and get a 30-second AI avatar spokesperson video, AvatarTalk does exactly that for $4.99 a video, no SaaS contract needed.