A new text to video tool launches every week. Every launch claims to change everything. Most change nothing.
- Start with your format, not the tool: clip length, aspect ratio, videos per month. Half the options die right there. - Five numbers: max clip length per generation, extension or chaining, resolution, credit cost at your clip length, commercial license terms. - The free test: same prompt, two or three finalists, your prompt not their showcase demo. Tools that ace demos and fumble real briefs are everywhere. - The stuff nobody checks: export options, queue speed at busy hours, whether the company exists next year. - Keep a shortlist doc: tool name, the five numbers, your test result in one sentence. Memory is unreliable; pricing pages are designed to be forgotten.
Do this once and you never comparison-shop on vibes again. And when the comparison is really script-to-talking-head, AvatarTalk makes 30-second AI avatar videos for $4.99 each.